Keys to Capitalizing on Digital Product Management

Find out what Digital Product Management (DPM) is, how it relates to Value Stream Management (VSM), and the key benefits you can realize from these approaches.

What is Digital Product Management?

To thrive in a new digital world, new approaches are required. Digital Product Management (DPM) represents a set of practices for adapting technology management to today’s digital realities. As part of Value Stream Management, DPM helps teams ensure they’re funding their most valuable initiatives and demonstrating maximum ROI.

Managing Digital Products With Clarity

Value Stream Management is nothing new—it’s been around for years— but recently it piqued the interest of business executives, who often feel removed from the black box known as DevOps. In order to reach their VSM destinations, many enterprises start with DPM.

Digital Product Management: Four Steps to Success

Shifting your focus to DPM is a strategic imperative. It is also essential to the success of your digital transformation. Here are the steps to making it happen.

Organize Investments Your Way

You need to make DPM work for your organization, not the other way around. That’s why it’s vital to ensure you have a way to organize your people, work, and money around investments. With the right DPM solution like Clarity, you can align fiscal periods around your corporate calendar, and use the terminology you have been using, whether you refer to assets as products, projects, platforms, or anything else.

Map Your Business Objectives

Planning has to happen fast. However, it’s vital to keep plans connected with teams, tasks, and budgets. By establishing these connections, you can gain a complete, 360-degree view of all the efforts in play.

Prioritize Based on Business Outcomes

It’s vital to link business outcomes to customer needs, and ensure strategic roadmaps stay aligned with these evolving requirements. By relying on real-time data—rather than guesswork—your team can make smarter decisions.

Empower Your People to Succeed

More than ever, it’s essential to connect the organization’s operational and delivery value streams. This approach enables developer teams to optimize delivery, while retaining autonomy. With added transparency, these teams better understand how their product affects the overall business, boosting trust, collaboration, and morale.

DPM to VSM

Value Stream Management (VSM) has emerged as a strategic and urgent imperative. In order to reach their VSM destinations, many enterprises start with DPM and a solution like Clarity. Find out more about making this move, and how your teams benefit by focusing on products rather than one-off projects.

Learn More About VSM

Additional Product Management Resources

Product Management

From Outputs to Outcomes: Rethinking Digital Product Management

Product Management

Powering Product Management with Data-Driven Decisions

Agile

Data-Driven Product Management: How Your Business Profits

View Blog